Questionnaire

o How old are you?
under 18 18-35 35-65 65+
o What is your gender?
Male Female Transgender
o How often do you purchase a magazine?
Weekly Monthly Every couple of months
o What type of magazine genre do you usually look at?
 Sports Music Fashion Other
o Who do you think is the most popular musical act of today?
      ___________________________________________________
o What musical acts you would you like to see featured in a magazine? ____________________________________________________
o Are you interested in interview features in a magazine?
  Yes No
o Do you find the musical recommendations and reviews useful?
70% - Yes 30% - No
o How much are you willing to pay for a magazine?
No more than £2 No more than £3 No more than £4 Over £4
  o What colour scheme would you expect?
 Dominantly black Reds, pinks, purples Dominantly white Dark colours Bright colours
o What type of advertisements would you prefer to see?
Albums Food/drink Fashion Other ____________________________________________________
o   Has or would the cover star of a magazine ever prevent you from buying it?
Yes No